7 Nordic success stories: New Nordic Fashion, freedom of movement, sustainable construction and more

"If any industry can change the world, it's the fashion industry," says Jonas Eder-Hansen, Development Director at the Danish Fashion Institute, in 7 Nordic Stories (2012) – the latest annual overview of the Nordic Council and Nordic Council of Ministers.

Since 2008, Eder-Hansen has been one of the driving forces in bringing together people who work with sustainable fashion, culminating in the establishment of the Nordic Fashion Association. It is this very association which was behind the New Nordic Fashion initiative, one of the aims of which was to come up with business models that would make sustainable design beneficial to even small and medium-sized companies while still offering high-quality design.