3rd Inspiration Lunch: Role of Agents in Business

Wednesday, 21 May 2014
Photo: finst.ee Photo: finst.ee

Those who wanted to know more about the role of agents in the success of the creative economy gathered for the third and also the last inspiration lunch in mid-May. Guests included Jenni Moberg and Marit Hohtokari from Finland, and Estonia was represented by Helen Sildna, the chief organiser of Tallinn Music Week.

Hohtokari spoke about the Sillanrakentaja programme, which focussed on training agents and managers and which was carried out in Finland from 2006-2009. "People aren't good at selling their own talents, which is why involving agents and managers is extremely important," she said when speaking about the background of the programme. She explained that lobbying was the reason the Finnish Ministry of Culture and Employment allocated internationalisation support to the creative economy.

Continue reading on the Creative Estonia website (in Estonian).

'Inspiration Lunch' is the name that was given to the discussions for creative entrepreneurs and everyone interested in the sector that were held in the Artis Cinema this spring. The Finnish Institute with Creative Estonia, the Nordic Council of Ministers' Office in Estonia and the Tartu Centre for Creative Industries organised three discussions at which Nordic and Baltic entrepreneurs could share their inspiration and experience. The organisers wanted to share their successes as well as the lessons they'd learnt from stories that didn't end so well. Participants could compare views as well as give and receive advice on the best ways of getting onto the international market.


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