"Everybody needs creativity in order to cope in a rapidly changing living, learning and working environment," states the website of the Nordic Council of Ministers, explaining the need to foster creativity. "Creativity assists in the acquisition of new knowledge and the use of existing knowledge more effectively; it enables people to look at - and solve - problems from a different angle. Creative and unusual ideas and personalities are what inspire new solutions and give birth to new products and services. These, in turn, contribute to sustainable and more even development in the Baltic Sea region, something very much in the interests of the Nordic countries and Baltic States."
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