Sauroja says that the label not only confirms that the product or service in question remains environmentally friendly throughout its life cycle, but that it is of the highest possible quality: "The Nordic ecolabel is a simple and credible way to tell your customers that your product is a good choice for environment. If your company is interested to differentiate your products in the market and gain attention of environmentally aware consumers is the Swan label very efficient way to promote this." Click here to view Sauroja's presentation on the Swan label.
Romet Pärn, CEO of Ltd Tikkurila Estonia, says the Nordic ecolabel will provide added reassurance for consumers. "When they see the Swan label they'll know that our Vivacolor Interior paints contain no carcinogens and that when you paint with them only very small amounts of the kind of organic compounds that could cause allergies will be released into the air," he explained. "That's without comprising on any of the qualities that make the paints so long-lasting or give them such good coverage."
The Nordic ecolabel was adopted in 1989 after a joint decision was taken by the region's governments to produce a label which would help consumers recognise and select environmentally friendly products that presented no danger to people's health. Its symbol – a white swan against a green background – is based on the logo of the Nordic Council of Ministers.
Today the Swan label is one of the most successful and recognisable ecolabels in the world and plays a role in the purchasing decisions of experts and ordinary shoppers alike. A recent survey of Nordic consumers showed that as many as 82% of Danes, 88% of Finns, 94% of Norwegians and 97% of Swedes know the label by sight.
Find out more about the Nordic ecolabel here.